About Me

Hi. I’m Riche Zamor.

For the past eleven years, I have advised some of the world’s leading brands, social causes, and political figures on the execution of digital campaigns to grow their organizations; development of digital products and services to reach new markets and retain existing customers; and selection and implementation of technology solutions, mainly content management platforms.

Previous to my career in digital strategy consulting, I worked in the nonprofit and political sectors as a community organizer, manager of youth programs, fundraiser, and political campaign manager.

I presently reside in Brooklyn. I was born and raised in Rhode Island and Massachusetts, and lived in Washington DC, Virginia, and Alaska before landing in New York City.

Career

I presently work for Phase2 Technology, where I lead an nine-person strategy team offering business growth, technology innovation, content strategy, product strategy, and digital operations services to clients. In addition, I am an active speaker and trainer in the areas of product research and planning; content strategy; and user experience design.

Over the course of my career, I have led consulting engagements, and oversaw development of digital products, for the likes of:

  • Johnson & Johnson
  • Al Jazeera
  • Ann Taylor
  • PBS
  • Bank of America
  • Cigna HealthCare
  • the Jane Goodall Institute
  • Mozilla
  • Senator Mark Begich
  • Congressman Mike Capuano

You can learn more about my career on my Linkedin profile or see my resume here.

Interests and Hobbies

I like to “lift things up and put them down.” Most of my adult life I have lifted weights, and recently began training in powerlifting and Olympic lifting. My goal is to begin competing in 2017.

My love for beautiful scenery and architecture inspired my interest in photography. You can see some of my favorite shots on my Flickr account.

Seeking ways to foster community and economic development within urban communities is a passion of mine. To do so, I’ve been a longtime volunteer with the National Urban League, and am an active member of their Young Professionals Network. I also mentor young entrepreneurs, and participate in programs to foster entrepreneurship within disenfranchised communities.

I also love to travel, fine whiskey, watching the latest comic book-inspired films, attending art shows and festivals, and dining on the finest bacon I can find.

Writings

Your Omni-Channel Strategy Playbook

Omni-channel can be summed up as an approach to customer experience management. The driving principle of omni-channel is that consumers should have a consistent experience across all touchpoints with your brand, and that experience should be continuous and personalized as they move from one touchpoint to the next. Read the full post here.

Elements of an Omni-Channel Digital Experience

When developing your omni-channel strategy, plan the resources you will need as they relate to these elements. Resources are not just technological – consider what human, process, and financial tools are necessary to execute your strategy. This will help you to identify gaps and test assumptions. Read full post here.

Lessons I Learned Running my Startup

When I look back at the experiences I have had in my career, none was a greater learning experience than running my own startup. Running a small company taught me a ton about business model generation and managing a startup, much of which I have applied in my consulting work since then.