I was recently looking at the social media management software (SMMS) landscape as it relates to other types of marketing software, especially content management systems. I was surprised that no companies or developers have built an open source alternative to popular SMMS’s such as Buddy Media and Hootsuite. There seem to be plenty of social networking and online collaboration software options – Drupal Common, Pligg, etc. – but no tools for publishing to and moderating social media platforms.
I have been wondering if brands would consider an open source alternative to proprietary SMMS. I put together a quick survey to gauge brands’ interests in a potential OS SMMS solution. If you are a social media manager or consultant, please take 3 to 5 minutes to fill out the survey below. I will share the information once I get enough responses.