“Lean Digital Campaigns” Post on Care2’s Frogloop blog

I recently co-authored a blog post with Matt Kelley of Blue State Digital on how nonprofit organizations can apply the Lean Startup approach to developing digital campaigns and technology. This quote sums up our thoughts quite nicely:

Too many nonprofits, like many businesses, still invest time and money in products (such as campaigns or microsites) before they’ve articulated a testable hypothesis and actionable metrics. There’s another way. The iterative process behind lean thinking could mean a revolution in the way we organize and mobilize constituents online. To paraphrase Eric Ries, nonprofits need to build quickly, measure wisely, and learn, learn, learn.

Check out the post and let us know your thoughts.