Why You Should Invest in Voice Assistant Technology

Originally posted on the Phase2 blog.

Conversational UI’s – chatbot and voice assistant technologies – are becoming commonplace in consumer’s lives. Messaging apps alone account for 91% of all time people spent on mobile and desktop devices. Soon, almost every major smartphone and computer will be equipped with Siri, Google Assistant, Cortana, or Samsung’s Bixby. These voice assistants are even being integrated into common home electronics – televisions, set-top boxes, video game units, and even washing machines and refrigerators. Sales of home personal assistants are on the rise, with the Amazon Echo alone having increased sales nine-fold year over year. Search giants Google and Microsoft are reporting significant increases in voice searches, each claiming about 25% of mobile searches are now performed using voice.