Riche Zamor's Blog: Archive

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1st Impressions of ThinkUp Social Media Analytics...

I just finished installing ThinkUp, the open source social media analytics application, on my server. Because it is built on PHP and MySQL, it was pretty easy to setup in a standard Apache hosting environment, no server configuration was needed. It was as simple to get installed as most open source CMS’s - you create you database, SSH (or FTP) into your server, upload the files to your...

Feb 5th

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Feb 2nd

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Feb 2nd

Integrity in Dating

This isn’t a post about social media, but bear with me. I wanted to share an interesting conversation I had with a female friend of mine the other day. She liked this guy she met through a mutual friend for a while and finally got an opportunity to talk to him at a party or some gathering. They hit it off, exchanged numbers, and made plans to go out on a date. She meets another guy that...

Feb 2nd

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How do you change culture within an organization?

Lead by example. Show people through your own work that your idea adds value to an organization and can make things better. There will be a learning curve, so you need to develop a curriculum for how you plan to educate people within the organization on the new approach you are proposing. Start small. Create a small group that you incorporate in the process to get buy in. They will ultimately...

Jan 31st

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What is the value of an impression?

I have had a lot of conversations lately about the value of an impression. A lot of people wonder what the value of an impression is, especially as it relates to digital and social media. Brands want to know what the return on their investment is for each impression they buy or earn. Let’s first demystify impressions, because we often talk about them out of context. Impressions are just a...

Jan 31st