Why You Should Invest in Voice Assistant Technology

Originally posted on the Phase2 blog.

Conversational UI’s – chatbot and voice assistant technologies – are becoming commonplace in consumer’s lives. Messaging apps alone account for 91% of all time people spent on mobile and desktop devices. Soon, almost every major smartphone and computer will be equipped with Siri, Google Assistant, Cortana, or Samsung’s Bixby. These voice assistants are even being integrated into common home electronics – televisions, set-top boxes, video game units, and even washing machines and refrigerators. Sales of home personal assistants are on the rise, with the Amazon Echo alone having increased sales nine-fold year over year. Search giants Google and Microsoft are reporting significant increases in voice searches, each claiming about 25% of mobile searches are now performed using voice.

 

Open Source as a Strategic Advantage for Business Software

When I started working in digital in 2006, open source software was all the rave. Whether your organization was in need of an enterprise CMS, e-commerce solution, CRM, ERP, or LMS, there was an open source solution that could be customized to meet your needs.  Companies were drawn to open source solutions because their values were in line with those of the open source community, as well as their customization options over proprietary solutions.

Looking at the landscape from the agency/consulting side, I saw many organizations disseminating RFP’s requesting open source software solutions over proprietary ones. Open source, and the value it brought to an organization, was a regular part of conversations from sales through execution of a project. There was an apparent value proposition that open source software offered to organizations, a competitive advantage that many of these systems had over their proprietary counterparts.

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