SEO

Using structured data for online marketing

Submitted by Riche Zamor on May 16, 2009 - 4:09pm

I have been so busy as of late working on launching client projects, but I decided to take a break and write about what I feel is a huge leap forward for search marketers. Google has announced a new way for you to optimize data on your site using Rich Snippets. These snippets are areas of content wrapped in tags that gives meaning to Google so that they search engine can better convey what your content is about.

Analyzing Skittles.com - A Bad Online Strategy Decision

Submitted by Riche Zamor on March 2, 2009 - 6:41pm

Listserves and tech blogs have be buzzing with awe about the new Skittles.com. The website is a javascript hover with links that lead you to various social networking and social media sites. It is generating the buzz that the company probably wants, and driving traffic to their site. With the amount of emails and tweets I have seen about this today alone, I can say the company is probably pretty happy with the results the are getting.

Name mention on Network for Good

Submitted by Riche Zamor on June 13, 2008 - 4:10pm

I have been trying out some personal reputation management tips lately, so I started googling my name pretty frequently. I found an article on Network for Good where my name was mentioned. I was quoted from an email I sent to a listserve which was turned into an article and posted on various blogs.

The Network for Good article says:

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