This is cross-posted on the 4Site Studios blog
Eight days after Confab 2013, and I have finally come down from my conference high. The conference was insightful to say the least – it is by far the best industry conference I have ever attended. This past week, I have sifted through notes, read recommended articles and reports, replayed in my mind all the thought-provoking presenter one-liners, and had many a conversation about the value of things like content “chunking” versus “blobbing”…the usual things you do when you come back from a conference feeling equipped with the knowledge you need to change the world.
I had a moment, as I sat down to write this post, where I asked myself “why does any of this matter?” There seemed to be something missing in all my thoughts and ideas after Confab. It all seemed very…tactical. I felt like I was missing a larger theme that timed all of these topics together.