While at Hill Holliday, I also developed the community strategy for Cigna Healthcare’s new brand, GO YOU. I developed the brand’s community management process and guidelines, helped establish a social media crisis response process, and worked with our team to develop their content strategy and measurement plan.
While a Social Media Strategist at Hill Holliday, I worked with our account team to develop a strategy to use social trivia game to educate people about the hunger epidemic in America and promote Bank of America’s partnership with Feeding America.
During the 2009 Massachusetts US Senate special election, I led new media for Congressman Mike Capuano’s US Senate campaign. I managed a team of 6 – 3 staff and 3 part-time volunteers – which build an online operation from the ground up, raised hundreds-of-thousands of dollars, and recruited hundreds of volunteers within 11 weeks.
In 2009, the Jane Goodall Institute presented my colleagues and I at Trellon with an interesting challenge – build them an open source advocacy and e-commerce suite that rivals Convio’s nonprofit CRM platform. We did just that, pushing Drupal and CiviCRM to their limits and contributing some cool modules back to the open source community.
Mozilla Foundation wanted to allow their global network of volunteers to easily find and collaborate with each other online. While working at Trellon, I helped their team design Drumbeat, a custom online collaboration platform that allowed people to discover and participate in Mozilla’s many open source projects.
In 2008, I had the pleasure of working on the fundraising and online communications teams for now U.S. Senator Mark Begich. As Deputy Internet Director, I helped to raise $1.2 million online, the most raised online for a campaign run in Alaska. I took over managing the campaign’s online communications program during the general election, tripling the campaign’s email list; raising $800,000 online; and doubling the campaign’s social media footprint.
My first job in social media was for a start-up called LocaModa. As the “Text Jocky Manager”, I led a team of 13 community managers responsible for moderating and driving engagement with interactive digital out-of-home displays in social venues.