In 2010, GLAD and EqualityMaine approached Social Contxt about working with them to launch an public education campaign to make residents of Maine aware of the negative effect the citizen veto of the marriage equality bill has had on same sex couples, their families and friends. James Lewis and I worked closely with the two organization’s field and communications staff to develop the digital strategy for MaineTheWayLifeShouldBe.org, an online destination for people to couples and their loved ones to share their stories and for organizers to direct their the people they spoke to in the field to.
James Lewis handled the design and I built the website using Drupal. We had a short turnaround on this project, and were able to go from strategy to deployment within four weeks.
We designed a simple, intuitive submission process a for couples, their families and friends to submit their stories to through the website.
Behind the scenes, we built a custom workflow system that allowed GLAD and EqualityMaine staff spread across New England to collaborate on the review and approval of content. We also built in a reporting dashboard that allowed GLAD and EqualityMaine to run queries for stories based on workflow status, etc. and export reports to send to partner organizations.