Yesterday, while riding in a cab to go meet a friend for First Friday’s Dupont Circle art studio shows, I overheard part of an NPR story discussing the significance (if any) of Lacoste reaching 10 million fans on their Facebook page. The brand and some fashion media outlets made a big hoopla about this milestone, but many also brought into question the significance of this story. I was saddened to hear this story even aired on such a reputable media outlet, but relieved that there was a level of scrutiny placed upon how brands perceive this transparent metric on Facebook.
