Hi, I'm Riché!

I build intelligent
GTM & CX platforms.

I am a seasoned product leader who has built AI-powered, data-intensive tools and systems to empower marketing, sales, and customer success teams for startups and global brands to grow adoption, retention, and lifetime value.CRM & Customer Data Platforms ✦ Sales & Marketing Automation Systems ✦ Analytics & Predictive Insights Tools ✦ Digital Experience Platforms

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Who am I?

Full-Stack Product Builder.
2x Founder. Husband. Father. Activist. Christian. Nerd 🤓

I’m a product and growth leader who has spent 16 years building and scaling ML/AI-powered customer experience (CX) platforms, go-to-market (GTM) systems, growth engines, and productivity tools for sales, marketing, and customer success teams across technology, finance, healthcare, media, and CPG—both internal tooling and SaaS products.From early-stage startups to Fortune 500 enterprises, I’ve led and collaborated with cross-functional teams—including product, engineering, data science, design, and GTM—through every stage of the product lifecycle, from 0→1 launches to scale and optimization.My responsibilities have spanned product vision and strategy, customer discovery and market research, roadmapping, requirements definition, design and development management, go-to-market, and launch and growth. As a product leader, I have managed teams from 4 to 40 spanning every product and engineering function, as well as multimillion-dollar budgets and P&Ls.My expertise is in data-intensive, AI-powered GTM and CX products:✦ CRM and customer data platforms,✦ Lifecycle marketing tools,✦ Personalized digital experiences for acquisition, onboarding, and engagement,✦ And insights systems that unlock patterns in customer behavior and drive strategic decisions.I’ve shipped:✦ CX tools enabling customer service in digital and social channels for Bank of America, Cigna Healthcare, and Reddit to cut response times and increase satisfaction.✦ Enterprise digital experience platforms powering thousands of product websites for Johnson & Johnson, and delivering news to millions for PBS and Al Jazeera.✦ CRM and customer data platforms used by thousands of GTM teams across enterprise, nonprofit, and government organizations—generating tens of millions in revenue and donations.✦ Personalized web experiences that lifted trial conversion and digital onboarding systems that grew retention and expansion revenue, both by double digits.✦ Lifecycle marketing systems that nearly doubled conversion rates, generated millions in pipeline, and reduced LTV:CAC ratios.✦ ML/AI-powered systems that predicted and prevented churn while unlocking insights that transformed marketing strategies and fueled growth.I am a customer-centric product leader with deep technical fluency, strong product sense, and revenue-focused intuition.I build web software and AI/ML applications for fun—including AI agents, Retrieval-Augmented Generation (RAG) systems, predictive models, and data pipelines—in Python and Postgres, leveraging proprietary models (OpenAI, Gemini, Claude) and open-source models (RoBERTa, all-MiniLM, BGE, etc.).I’ve launched and scaled 0→1 sticky SaaS applications with retention rates as high as 85%.Beyond product leadership, I’ve also led go-to-market functions across marketing, enterprise sales, support, and customer success, owning P&L and revenue delivery.My superpower is optimizing for long-term growth, grounded in a deep understanding of the trade-offs between product vision and profitability, driven by first hand GTM experience.-----
I was born and raised in New England (Rhode Island and Massachusetts). I began my tech career consulting for political campaigns and nonprofits, helping them leverage data to activate supporters and raise funds.I've technically founded four companies, two I talk about—Social Contxt (social media management software for SMBs) and Grandstage, Inc. (market research and content generation tools).For the past decade, I’ve called New York City home. I live in Brooklyn with my wife and son. I’m a hobbyist strength athlete and photographer, and love sci-fi, travel, and spending time outdoors with good people.

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What I Can Help You With

Product, End-to-End.

From ideation through build and launch, I can work with you on all aspects of bringing your SaaS product or internal tools to market.

Strategy

✦ Customer & Market Research
✦ Product Strategy
✦ Growth Strategy

Design

✦ User Experience
✦ Prototyping & Experimentation
✦ User Testing

Execution

✦ Product Management
✦ Product Launch
✦ Optimization & Growth

AI Market Insights System

Spade AI (Grandstage Inc.)

Developed the first AI research engine for GTM teams—think Perplexity AI, purpose-built for B2B marketing data.Led the entire product lifecycle: discovery, vision and strategy, roadmap, prototyping, testing, and team management across UX, data science, and full-stack engineering. Partnered with engineers and data scientists on technical architecture, LLM evaluations, data sourcing, and specifications. Orchestrated go-to-market execution, including content marketing, sales outreach, demos, deal closing, and customer onboarding. Maintained close engagement throughout the customer lifecycle, translating feedback into enhancements and new features.Result: scaled to 90 B2B companies in 3 months with $0 CAC.

AI-Powered Data Platform

Helm Labs

Served as Product and GTM executive for an AI-powered data platform and marketing tools for political and public affairs professionals, delivering insights into the likelihood of approximately 200 million Americans supporting key issues.Conducted market research and competitive analysis to uncover customer needs and differentiation opportunities. Defined product strategy, requirements, and a long-term roadmap to integrate five acquired products into a unified enterprise platform. Built and executed GTM strategy across sales, customer experience, and partnerships, while managing two product pods to design and deliver the new platform.Results: Generated $3.25M in sales pipeline, increased partner ACV 14x, and closed six-figure pilot projects.

Growth Engines

IBM Cloud & Watson

Built personalized digital experiences and applications to drive growth in lead generation, trial conversion, and product adoption.Led end-to-end product development from discovery through launch. Secured seven- and eight-figure investments from the C-suite. Rolled out and enabled growth tools (CDP, lifecycle marketing platform, and product analytics) for marketing teams worldwide. Designed e-nurture and onboarding applications and patterns adopted enterprise-wide.Results: Increased trial registrations by 31%, generated eight figures in marketing-qualified pipeline, boosted trial conversion by 30%, and lifted customer spend by 10%.

Digital Experience Platform

The Well by
Northwell Health

Transformed how one of the largest U.S. healthcare systems engaged patients beyond scheduled visits.Led executives in defining product vision, strategy, and long-term roadmap. Partnered with UX and engineering to shape requirements, prototype editorial content experiences, and deliver the platform as in-house product lead.Outcome: Kept thousands of patients connected to Northwell Health through personalized lifestyle content.

Digital Experience Platform

Johnson & Johnson Consumer Products

Led the revamp of Johnson & Johnson’s digital experience platform, powering 1,000+ consumer product websites.Applied a hypothesis-driven approach, running a strategy sprint with product and engineering leadership to surface key enhancements and platform issues. Directed Dual-Track Scrum sprints to prototype and validate new features, resolve critical challenges, and guide technical requirements. Served as on-site product owner, leading agile development and collaborating closely with J&J teams. Drove stakeholder onboarding through clear communications and training.Results: Cut website time-to-market from months to under four weeks, saving millions in operational costs.