
Hi, I'm Riché!
I turn market opportunities into revenue generating products and services.Call me Lex Luger because I bring the total package -
strategy, Design, and execution.
Who am I?
An Enigma Wrapped in Riddle
Product guy. Founder. Husband. Father. Activist. Christian. Conservative. Nerd 🤓.I don’t conform to most social stereotypes. And, I have been labeled a
“resident contrarian” by numerous employers.
I’m an activist at heart. | I started as a campus leader recognized by elected officials and university leadership. I ran multi-million dollar nonprofit programs in undergrad. I hit the campaign trail, and helped unseat the longest serving and most corrupt US Senator, and raised millions of dollars and drove hundreds of thousands of people to take action for social causes. I infuse activism into my work as I help companies bring amazing products and services to market on behalf of their customers. |
I have the soul of an entrepreneur. | I launched a performance parts e-commerce store and a youth nonprofit in college. I scaled my first product company, Social Contxt, to six figures in revenue within a few months and raised funding from Hootsuite. Most recently, I launched the first AI-powered market research tool, for which I raised over $500,000 in inception stage investment from the likes of Antler, Techstars, and executives from Google, Rapid7 and Grafana Labs. |
I’m a proverbial Swiss Army Knife. | I spent most of my career in professional services, and got to work with almost every industry - tech, CPG, media, finance, healthcare, services, government, and nonprofits. I have led teams as small as 3 and as large as 40 inside of small agencies all the way up to Fortune 500 brands like IBM. I’ve been a Digital Strategist, Community Manager, Social Media Manager, Digital Marketer, Product Marketer, Product Manager, Head of Sales, and CEO. |
I was built to lift heavy. | I have been a strength athlete for 25 years, and am a NASM certified personal trainer. I began lifting weights in my dad’s basement with a Bowflex and mounted stationary bike. I have since studied and trained in bodybuilding, CrossFit, powerlifting, and strongman by some of the greatest strength gyms and athletes in the world, including Kevin Oak, Josh Bryant of Jailhouse Strong, and the teams at Murder of Crows Barbell and CrossFit Praxis. |
And, I’m still a Toys R’ Us kid. | I don’t actually still play with toys. But, I love the nostalgia of seeing things from my childhood remade for the modern era. Marvel Cinematic Universe, live action remakes of 80’s cartoons, reboots of an 80's or 90’s sci-fi movie… I’m all for it! |
What I Can Help You With
Product, Soup to Nuts
From ideation through to build and launch, I can work with you on all aspects of bringing your product or service to market.
Strategy
Product Strategy
GTM Strategy
Growth Strategy
Market Research
UX Research
Design
User Experience Design
Communication Design
Information Architecture
(Sorry, no Product Design)
Execution
Product Management
Copywriting
Prototyping
Data analysis
AI Product
Spade AI
Led customer research, product strategy, and managed design and development of the first AI-powered search engine for finding market research data online. Scaled to 90 B2B companies as beta users within 3 months.


Growth
IBM Cloud & Watson
Oversaw experimentation and optimization of IBM Cloud’s website. Learnings informed enhancements that doubled organic traffic, saving millions in ad spend. Led growth efforts via e-nurture that increased trial-to-customer conversion by 30%.
Product & Content Strategy
The Well by
Northwell Health
Led product strategy, and managed design and development, for a lifestyle content brand to further Northwell Health’s connection with their patients.


User Research & Product Strategy
Johnson & Johnson Consumer Products
Led discovery project to diagnose and identify systemic problems in J&J’s content management platform, which powered over 1,000 product websites. Led development of enhancements that saved the organization millions in technology and operational costs. Discovery work resulted in a 3-year implementation contract, increasing client revenue 10x.
Select Clients
Why me?
Product mind grounded in bottom line.
I can lead product end-to-end, and can turn around and sell it. My product strategy is always grounded in generating or saving millions for your organization.
Over 200 products, apps, and websites launched
$XX,000,000 generated
XXX,000,000 reached

Want to work with me?
Tell me how I can help.
Please include details on the scope, timeline, and budget for your project in your message. I will get back to you ASAP.
Thank you!
I will get back to you as quickly as possible. I appreciate your patience.